viewers in over 100 countries. >> translator: this pageant promote's thailand's image and enable the whole world to have a good understanding about transgender. >> reporter: representing thailand, 21-year-old joined the race for the crown. from a young age, jalai had been more feminine than other boys. at the age of 16, he decided to have a sex change operation. now as an up and coming transgender fashion model, new opportunities present themselves for her. but for jalai, there is a reason she must win. that reason is her only family, her mother.